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My name is Fabian Schuh and I am the founder of ChainSquad GmbH. I have a Ph.D. in theoretical communications and am full-time in the blockchain-space since 2015.
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If I was asked to do a "fair launch"

12 Nov 2020

Let’s assume for a moment one of my clients approached me and asked for a “fair blockchain launch”, how would I do that? What needs to be considered? Where are the technical, legal, social challenges? What does it even mean?

Blockchain Launch

As many of you know, launching a blockchain is quite a delicate aspect of blockchain technologies. Not only do you have to have your technology stack as far together as you can produce blocks and not break your own consensus rules by some bugs, you also need to set in stone various aspects of your entire setup:

  • initial distribution of monetary value (i.e., coins)
  • initial distribution of voting rights (i.e., governance tokens)
  • consensus scheme
  • initial block producers
  • and many other things

In particular the distribution of coins/tokens is set in stone in the so called genesis block, the first block of your blockchain that will live on in your system for eternity. Hence, delicate.

Considerations for “fairness”


A fair launch can only exist in so far as you ignore information asymmetry.

This means that no matter how you launch, there will always be people (the insiders) that worked on the blockchain and have an advantage over everyone else as they built it. This advantage can often be used to gain some additional benefit out of the system.

What might look unfair at first is often on purpose in order to avoid legal trouble. Here’s an example:

Proof of Work

Ok, let’s get back one step. The term “fair launch” is quite opaque and can mean many things especially when your blockchain comes with a governance token.

Initially, a good launch was associated with:

  • Proof-of-work
  • Absence of a pre-mine

thus, everyone has had the same chances to join right after launch. Soon, it turned out, smart engineers would automate launches of new coins and throw a ton of compute power onto a chain right after launch (much like a ninja-mine). Hence, soon after the launch of a POW chain, the it was attrition warfare, whoever had most resources, got more our of it.

Hardly a fair launch.

Arguable, Bitcoin is special with that regard, as back in the time when Bitcoin launched, too few people took it serious and the one that did, wouldn’t throw thousands of dollars worth of compute power onto it. Bitcoin grew gradually. Still, Satoshi, the creator, is estimated to hold roughly a Million Bitcoin.


The Steem blockchain was developed in Stealth. No one outside Steemit Inc. knew about what is being built. Not even the launch it self was associated with Steemit Inc. or the individuals involved. There was an anonymous, new account on bitcointalk, called thereverseflash that would make the announcement that a new project has come to life and where the source code was. Nothing more.

Initially, STEEM was in fact a POW chain where blocks could be mined through hash-power.

This was the single-most-important information asymmetry between Steemit Inc. (the insiders) and the rest (the outsiders).

Why would they do their launch in such a way? To avoid trouble with the SEC while still securing funding for future development without getting into the corner of selling unregistered securities to US-citizens. As STEEM went live and people started to understand its implications, a market established that would give STEEM tokens value and voila, funding for the future secured as Steemit Inc. controlled a massive percentage of the stake. This is what is often referred to as a ninja mine.

Hardly a fair launch.


The developer of the YFI/yearn.finance tools has made the decision of not securing any stake in the YFI token when launching and instead give it all out to the community.

With this, $YFI has had the most favorable supply distribution for a DeFi Community that’s ever been seen with everyone that earned tokens having undertaken the same risks with all the information freely available to them. This fair launch is reminiscent of early Bitcoin mining, as nobody had a head start–not even Andre, and the only way to acquire it was to earn (mine) it. Much like early bitcoin miners, early YFI yield farmers have self-selected as those most in tune with DeFi, ensuring a passionate and involved community. (from insights.deribit.com)

The idea was (and still is) that the newly minted supply has to be earned, e.g. through

  • staking yCRV and receiving some sort of dividend
  • providing liquidity
  • participating in governance

As the crypto community understood the concept, YFI rose significantly, as well as its trading volume.

However, was this a fair launch? The creators of YFI have worked hard and put their sweat into building these pieces of software, yet they have not received any benefit from it. On the other hand, yield harversting became a thing dozends of heavy investors entered the game of earning YFI for their staked token. The rich get richer and those that made it all possible are left behind.

It’s completely lopsided. No cryptocurrency is going to succeed where investors outnumber developers so heavily.

Hardly a fair launch. However, one might argue that the supply has been well distributed (by some metric).


Even today, we have not seen a “fair launch” by very strict definition. However, we have seen setups that resulted in quite a good distribution of stake (even including Bitcoin).

Ultimately, in our view, every launch of a new blockchain needs to particularly investigate who to best benefit from the technology in combination with the distribution of stake and thus control over the system. The most important question will undoubtably be who will get to control the blockchain: Will it be the developers, some investors, or those that use the platform?

Room for Innovations

Obviously, the entire question opens up a huge playing field where parameters like, total stake, initial distribution, airdrops, but also dilution/inflation and “earning stake” as well as how the stake can be used for receiving benefits, or profits, or rather grant access to governance. All these questions need to be individually balanced for each particular blockchain application.

Let the games begin.